Fragmatic is an AI-assisted web-personalization platform that turns visitor data into real-time experiences—measurable, explainable, and marketer-controlled.

Built for teams who want personalization that actually drives growth.

AI Agents analyze your ICP, content, and visitor behavior to surface high-impact actions.
Topic Analytics shows which themes fuel conversions and which cause friction.
Opportunity Radar mines your GA4 data to turn traffic into tactics instantly.
Re:Call keeps ad and on-site journeys aligned in real time.

All insights are transparent—every recommendation includes a why.

Marketers review, adjust, and publish with confidence.

No black-box automation.
No developer bottlenecks.
Just faster learning, higher conversions, and human-led AI execution.