CommentKeyword is an Instagram automation platform that helps creators, coaches, agencies, and businesses turn comment engagement into private conversations that convert. Instead of sending people to a link in bio or manually replying to every “GUIDE,” “LINK,” “PRICE,” or “INFO” comment, users can connect their Instagram Business account, create keyword-based triggers, and automatically respond while the person is still engaged.

The product is built around a simple comment-to-DM workflow. Users choose a keyword, decide whether it should match exactly or appear anywhere in a comment, write public reply variants, add direct message variants, and launch the campaign. CommentKeyword monitors Instagram comments, detects matching keywords or phrases, replies publicly, and sends the right DM automatically. Campaigns can run globally across all posts or be limited to specific posts and reels.

This workflow helps on two levels: it encourages people to comment, which improves organic reach, and it helps businesses do more with the attention they already receive by moving interested people into direct messages. A simple CTA like “comment GUIDE” or “comment LINK” can create more participation while also opening a direct, trackable channel for follow-up.

For teams that need more than a one-off automated message, CommentKeyword includes optional AI-powered DM follow-up. Setting up the AI is designed to be simple: users describe what the agent should do, define the goal of the conversation, test it before going live, and assign it to specific keywords. Once someone replies to the initial automated DM, the AI agent can continue the conversation using the user’s instructions, ask qualifying questions, collect structured data, answer common questions, route people to the right offer or resource, and hand off to a human when needed.

CommentKeyword is useful for lead magnets, coaching applications, product recommendations, quote requests, waitlists, event signups, setup meetings, content campaigns, and any Instagram workflow. For teams with custom systems, CommentKeyword also offers API access so keyword automation, DM workflows, usage data, and integrations can be managed programmatically.

The platform starts free, with 300 automated DMs per month included. Users only need to pay when they go beyond that volume or want advanced features such as AI conversations. Pricing is based on automated DMs rather than active contacts,