Concepts App

Concepts App is a flexible sketching and visual thinking tool that turns an infinite canvas into a digital studio for ideas of every shape. The application lets writers, designers, architects, illustrators, and project teams capture notes, diagrams, plans, mood boards, and finished illustrations in a single workspace. The product is published by TopHatch and has been recognised as an Editors’ Choice selection on the Apple App Store, the Microsoft Store, and Google Play.

The canvas is built around editable vector strokes, so every line is something you can move, rescale, recolor, or rewrite without re-drawing. Hybrid brushes blend the feel of real pencils, pens, and markers with the precision of vectors, and the designer-grade COPIC color system is licensed directly from Too Corporation. Users can sketch in a freeform way while still benefiting from accurate grids, shape guides, line smoothing, live snap, real-world scale, and measurement, which keeps work both expressive and precise.

The platform is designed for collaboration and sharing. An automatic Presentation Mode lets teammates or clients watch the live canvas during calls, with compatibility for video apps such as Zoom. Files can be imported as images or PDFs, marked up, and sent back, while exports support PDF, PNG, PSD, SVG, DXF (AutoCAD), and other formats so the work flows into the rest of an existing toolchain. Object libraries, infinite layers, custom brushes, and custom grids help teams build reusable design systems that travel with them across projects.

Pricing follows a layered, region-aware model. A free Basic tier ships an infinite sketchbook with five layers, COPIC/HSL/RGB color wheels, paper and grid types, and basic JPG exports. A Pro subscription unlocks more than 200 libraries and features for $4.99 per month or $29.99 per year, with a seven-day free trial. Essentials and add-on brush packs, object libraries, and PDF exports are available as one-time purchases between $1.99 and $39.99. Businesses can deploy managed Pro access for teams and large enterprises, while qualifying schools can unlock the product free of charge through the Education program.

Concepts App is available across iOS, Windows, Android, and ChromeOS, and the publisher is actively working toward feature parity across every platform. The product is especially suited for architecture, illustration, note-taking, product design, UI/UX work, visual thinking, and remote whiteboarding sessions where a stylus-friendly, infinitely zoomable canvas proves more effective than static documents.