SwipeToLaunch

SwipeToLaunch is a launch directory built around one mechanic: swipe. New startups, SaaS products, dev tools and apps appear one card at a time, and visitors swipe right if they like the idea and left if they don't. Every swipe is a vote, no account needed.

How the ranking works

The ranking comes from approval, not upvote counts. A product's score is the share of its swipes that said launch, and the board weighs that share against sample size, so 100% from 2 swipes sits below 92% from hundreds. Below 5 swipes a score is labelled Early. One vote per person per product.

Key features

• Tinder-style swipe deck: right to launch, left to pass
• Public board ranked by approval share, weighed against sample size
• Weekly board, with each past week's top three kept on a permanent page
• Submit with one link and no account; the listing is drafted from your page
• Free listing with a badge, or one-time paid plans from $9
• Founder pages that people can swipe on too
• REST API, MCP endpoint and Markdown pages for agents

For makers

• Free listing: put the SwipeToLaunch badge on your homepage and the listing goes live, with a followed link while the badge is up
• A moderator reviews each new listing within about a day
• Every product gets a public listing page, a place in the swipe deck and a spot on the weekly board

For developers and agents

Launch data is available through a REST API, an MCP endpoint and Markdown pages. Docs: https://swipetolaunch.com/developers

Pricing

• Free: the listing goes live once the SwipeToLaunch badge is on your homepage (followed link while the badge is up)
• Ship, $9 one-time: live today, no badge, permanent followed link
• Boost, $19 one-time: everything in Ship, plus 7 days first in the swipe deck and at the top of the board
• Spotlight, $29 one-time: everything in Boost for 30 days, pinned on the home page for 30 days, and a permanent gold tick

Every plan is one payment and never renews. Paid plans buy placement, not votes: every vote counts the same.

Use cases

• Makers and indie hackers launching a new startup, SaaS or app
• Founders looking for a Product Hunt alternative with honest approval scores
• Visitors discovering new products one card at a time
• Developers and AI agents reading launch data via the REST API or MCP

Links

• Website: https://swipetolaunch.com/
• Submit a product: https://swipetolaunch.com/submit
• Pricing: https://swipetolaunch.com/pricing
• Developers (REST, MCP, Markdown): https://swipetolaunch.com/developers